Common Sense Education
Helping students make smart choices online and IRL
The award-winning Common Sense Education K–12 Digital Citizenship lessons are used in 62% of U.S. schools in 50 states and internationally. It addresses top concerns for schools, from cyberbullying to sexting.
Every day kids go online. They access wonderful and terrible things — and everything in between. Parents and teachers can’t be there to guide them every step of the way. These lessons help students gain the skills needed to make smart choices online.
The Curriculum Refresh Project
Goals
Update the K-12 curriculum to reflect the changing role and prevalence of media and tech in students’ lives. And use Google Classroom for easy access and personalization.
Results
The curriculum is used by over 70% of schools in the U.S. in 50 states and around the world, and is a go-to resource for millions of parents and caregivers, researchers, and advocates.
My Role
As internal brand and design leader, I oversaw the creative and product design team through 5 key steps:
Step 1. Deep dive into research
Step 2. Create and present concepts aligned with the product vision
Step 3. Develop the positioning, and define the look and feel
Step 4. Design and production
Step 5. Update the website experience
Internal Team
Creative Director (me), art director, photographer, illustrator, designer, copywriter/strategist, video team, product designer, and product manager
Curriculum Design
The look and feel of the curriculum is grounded in the fact that online life is real life for kids and teens. The curriculum shows photos from their point of view, hand drawings, and handwriting. The topic badges speak to skills that prepare students for life — online or off.
