Ahnu Hiking Boots
A colorful campaign helped achieve 100% sell-through

When Ahnu reached out to Kindred about the Sugarpine hiking boot launch, we got right to work on a vivid campaign. The eye-popping visuals were inspired by the bright, colorful leaves and flowers found on hiking trails.

Goals:
100% sell-through at REI retail
Social followers growth goal: 300%
MapMyFitness ad CTR goal: 0.5%

Results:
100% sell-through at REI retail
Social followers growth: 525%
MapMyFitness ad CTR: 6.86%

My role:
As creative director at Kindred, I was responsible for creative concept development, creative direction for photo and copy, design, and client presentation

Kindred Team:
Chief creative officer, creative director (me), photographer, copywriter, and retoucher

On social media we invited followers to send colorful nature photos for a chance to win a pair of boots — resulting in a 525% bump in followers in just eight weeks.

And on Map My Fitness, the very high 6.86% click-through rate confirmed the campaign was resonating with the intended audience.